Consumer immersion in an experiential context

Consuming Experience

Volumn , Issue , 2013, Pages 34-47

  Carù, Antonella ^a   Cova, Bernard ^a  

^a BOCCONI UNIVERSITY   (Italy)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84917370754     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203390498     Document Type: Chapter

References (16)

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