Introduction: Brands and competitiveness

Trademarks, Brands, and Competitiveness

Volumn , Issue , 2010, Pages 1-8

  Da Silva Lopes, Teresa ^a   Duguid, Paul ^b,c  

^a UNIVERSITY OF YORK   (United Kingdom)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c QUEEN MARY UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84917293006     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203861981     Document Type: Editorial

References (5)

1. Chandler, A. (1990) Scale and Scope: The Dynamics of Industrial Capitalism, Cambridge, MA: Harvard University Press.
2. Landes, W. and Posner, R. (1987) 'Trademark law: An economic perspective' Journal of Law & Economics, 30(2): 265-309.
3. Lopes, T. (2007) Global Brands: The Evolution of Multinationals in Alcoholic Beverages, New York: Cambridge University Press.
4. North, D. (1981) Structure and Change in Economic History, New York: W. W. Norton.
5. Porter, M. (1985) The Competitive Advantage of Nations, New York: Free Press.