Marketing information for the events industry

Festival and Events Management: An International Arts and Culture Perspective

Volumn , Issue , 2012, Pages 130-157

  Wood, Emma ^a  

^a LEEDS METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84917105734     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080477701-19     Document Type: Chapter

References (27)

1. Berkley, B.J. and Gupta, A. (1995). Identifying the information requirements needed to deliver quality service. International Journal of Service Industry Management, 6(5), 15-31.
2. Bowdin, G., McDonnell, I., Allen, J. and O’Toole, W. (2001). Events Management. Oxford: Butterworth-Heinemann.
3. Dwyer, L., Mellor, R., Mistilis, N. and Mules, T. (2000). Forecasting the economic impacts of events and conventions. Event Management, 6, 191-204.
4. Getz, D. (1998). Information sharing among festival managers. Festival Management and Event Tourism: An International Journal, 5(1/2), 71-83.
5. Glazer, R. (1997). Strategy and structure in information-intensive markets: The relationship between marketing and IT. Journal of Market Focused Management, 2, 65-81.
6. Godin, S. (1999). Permission Marketing: Turning Strangers into Friends, and Friends into Customers. New York: Simon and Schuster.
7. Her Majesty’s Statistical Office (1998). http://www.hmso.gov.uk/acts/acts1998/19980029.htm. Updated 24 July 1998, accessed October 2002.
8. Kenyon, P., Aitken, J., Goldblatt, J.J. and Derrett, R. (2002). Building community futures-the triple bottom line. Events and Place Making Research Conference, 15-16 July, UTS, Sydney, Australia.
9. Lee, M-S., Sandler, D.M. and Shani, D. (1997). Attitudinal constructs towards sponsorship: Scale development using three global sporting events. International Marketing Review, 14(3), 159-169.
10. Meetings Industry Association/Catlow Consulting (2002). http://www.miatracker.org/. Accessed 25 October 2002.
11. O’Neill, M., Getz, D. and Carlsen, J. (1999). Evaluation of service quality at events: the 1998 Coca-Cola Masters Surfing event at Margaret River, Western Australia. Managing Service Quality, 9(3), 158-166.
12. Poria, Y. and Harmen, O. (2002). Exploring possible uses of multi-user domains in tourism research. Tourism Today, 2, 15-33.
13. Raybould, M., Mules, T., Fredline, E. and Tomljenovic, R. (2000). Counting the herd. Using aerial photography to estimate attendance at open events. Event Management, 6, 25-32.
14. Richards, B. (1992). How to Market Tourist Attractions, Festivals and Special Events, pp. 61-62. Harlow: Longman.
15. Shone, A. (2001). Successful Event Management: A Practical Handbook. London: Continuum.
16. Sisodia, R.S. (1992). Marketing information and decision support systems for services. The Journal of Services Marketing, 6(1), 51-64.
17. Skyrme, D.J. (1989). The planning and marketing of the market intelligence function. Marketing Intelligence and Planning, 7(1/2), 5-10.
18. Smith, D.V.L. and Fletcher, J.H. (2001). Inside Information: Making Sense of Marketing Data. Chichester: John Wiley.
19. Talvinen, J.M. (1995). Information systems in marketing. Identifying opportunities for new applications. European Journal of Marketing, 29(1), 8-25.
20. Talvinen, J.M. and Saarinen, T. (1995). MkIS support for the marketing management process: Perceived improvements for marketing management. Marketing Intelligence and Planning, 13(1), 18-27.
21. The Right Solution Ltd (2002). UK Conference Market Survey. Broadway: Meetings Industry Association.
22. Tum, J. (2002). Measuring the satisfaction of conference delegates. Discussion paper. School of Tourism and Hospitality, Leeds Metropolitan University.
23. Wood, E. (2001). Marketing information systems in tourism and hospitality SMEs: A study of internet use for market intelligence. International Journal of Tourism Research, 3, 283-299.
24. Wood, E. (2002a). Events, civic pride and attitude change in a post-industrial town: Evaluating the effect of local authority events on residents’ attitudes to the Blackburn region. Events and Place Making Research Conference, 15-16 July, UTS, Sydney, Australia.
25. Wood, E. (2002b). Measuring event economic and social impacts: A case study of Blackburn with Darwen Borough Council. Discussion Paper. School of Tourism and Hospitality Management, Leeds Metropolitan University.
26. Wright, M. and Ashill, N. (1998). A contingency model of marketing information. European Journal of Marketing, 32(1/2), 125-144.
27. Xu, X. and Kaye, R.G. (1995). Building market intelligence systems for environment scanning. Logistics Information Management, 8(2), 22-29.