The Oxford Handbook of Pricing Management

The Oxford Handbook of Pricing Management

Volumn , Issue , 2012, Pages 1-976

  Özer, Özalp ^a   Phillips, Robert ^b  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

^b Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

Behavioural issues; Consumer demand; Customized pricing; Economics; Game theory; Industries; Methodologies; Nonlinear pricing; Price theory; Pricing tactics

Indexed keywords

EID: 84916598403     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1093/oxfordhb/9780199543175.001.0001     Document Type: Book

References (0)