Position auctions with externalities

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 8877, Issue , 2014, Pages 417-422

  Hummel, Patrick ^a   Preston McAfee, R Preston ^b  

^a GOOGLE INC   (United States)

^b MICROSOFT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTIFICIAL INTELLIGENCE; COMPUTER SCIENCE; COMPUTERS;

AXIOMATIC MODELS; CLICK-THROUGH RATE; OPTIMAL ALLOCATION;

COMMERCE;

EID: 84914132255     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-319-13129-0_33     Document Type: Article

References (13)

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9. Hummel, P., McAfee, R.P.: Position auctions with externalities and brand effects. arXiv:1409.4687 [cs.GT] (2014)
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11. Jeziorski, P., Segal, I.: What makes them click: Empirical analysis of consumer demand for search advertising. Typescript, University of California Berkeley, Berkeley, CA (2014)
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