ICARE: A framework for big data-based banking customer analytics

IBM Journal of Research and Development

Volumn 58, Issue 5-6, 2014, Pages

  Sun, N ^a   Morris, J G ^b   Xu, J ^a   Zhu, X ^a   Xie, M ^a  

^a IBM CHINA RESEARCH LAB   (China)

^b IBM   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ANALYTICAL MODELS; CUSTOMER SATISFACTION; DATA HANDLING; SALES;

BANKING CUSTOMERS; BUSINESS SCENARIO; BUSINESS VALUE; CUSTOMER INSIGHTS; DATA ENVIRONMENT; MODELING METHODOLOGY; PREDICTIVE ANALYTICS; SOFTWARE PLATFORMS;

BIG DATA;

EID: 84913535250     PISSN: 00188646     EISSN: 21518556     Source Type: Journal    
DOI: 10.1147/JRD.2014.2337118     Document Type: Article

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