Class as a semiotic resource in consumer advertising: Markedness, heteroglossia, and commodity temporalities

Discourse and Society

Volumn 25, Issue 5, 2014, Pages 581-599

  Callier, Patrick ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

Advertising; commodity; critical discourse analysis; heteroglossia; indexicality; mass media; social change; social class; temporality

Indexed keywords

EID: 84911879889     PISSN: 09579265     EISSN: 14603624     Source Type: Journal    
DOI: 10.1177/0957926514536829     Document Type: Article

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