The marriage of graphic design and research-experimentally designed packages offer new vistas and opportunities

Persuasive Imagery: A Consumer Response Perspective

Volumn , Issue , 2003, Pages 337-348

  Bernstein, Richard ^a   Moskowitz, Howar ^a  

^a MOSKOWITZ JACOBS INC   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84909203977     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410607256     Document Type: Chapter

References (3)

1. Box, G. E. P., Hunter, J., & Hunter, S. (1978). Statistics for experimenters. New York: John Wiley.
2. Green, P. E., & Srinivasan, S. (1978). Conjoint analysis in consumer research: Issues and outlook. Journal of Consumer Research, 5, 103-124.
3. Moskowitz, H. R. (1981). Psychophysical approaches to package design and evaluation. In W. Stern (Ed.), Handbook of package design research (pp. 505-534). New York: John Wiley.