Capitalism, early market research, and the creation of the American consumer

Journal of Historical Research in Marketing

Volumn 1, Issue 2, 2009, Pages 200-223

  Ward, Douglas B ^a  

^a UNIVERSITY OF KANSAS   (United States)

Author keywords

Advertising; Capitalist systems; Consumers; Market research; United States of America

Indexed keywords

EID: 84909005301     PISSN: 1755750X     EISSN: 17557518     Source Type: Journal    
DOI: 10.1108/17557500910974587     Document Type: Article

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