Response to Vuori and Vuori's commentary on "heuristics in the strategy context"

Strategic Management Journal

Volumn 35, Issue 11, 2014, Pages 1698-1702

  Bingham, Christopher B ^a   Eisenhardt, Kathleen M ^b  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

^b Stanford University   (United States)

Author keywords

fast and frugal heuristics; heuristics; heuristics and biases; opportunity capture; simple rules

Indexed keywords

PLANNING;

FAST-AND-FRUGAL HEURISTICS; HEURISTICS; HEURISTICS-AND-BIASES; OPPORTUNITY CAPTURE; SIMPLE RULES;

MANAGEMENT;

EID: 84907924750     PISSN: 01432095     EISSN: 10970266     Source Type: Journal    
DOI: 10.1002/smj.2257     Document Type: Article

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