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Volumn 32, Issue 5, 2014, Pages 678-693

Consumers’ Emotional Reactions to Negative Publicity and Crisis Management in the Health Care Industry: A Multiple Case Study of Lipitor and Oxyelite Pro

Author keywords

consumers emotional reaction; crisis management; health care industry; multiple case study; negative publicity; organizational response; social media

Indexed keywords


EID: 84907170674     PISSN: 08944393     EISSN: 15528286     Source Type: Journal    
DOI: 10.1177/0894439314525901     Document Type: Article
Times cited : (6)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.