Content analysis of false and misleading claims in television advertising for prescription and nonprescription drugs.

Journal of general internal medicine

Volumn 29, Issue 1, 2014, Pages 110-118

  Faerber, Adrienne E ^a   Kreling, David H ^b  

^a DARTMOUTH INSTITUTE FOR HEALTH POLICY AND CLINICAL PRACTICE   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

NON PRESCRIPTION DRUG; PRESCRIPTION DRUG;

ADVERTIZING; ARTICLE; CONSUMER HEALTH INFORMATION; DECEPTION; DRUG INDUSTRY; DRUG INFORMATION; HUMAN; METHODOLOGY; STANDARD; STATISTICS; TELEVISION; UNITED STATES;

ADVERTISING AS TOPIC; CONSUMER HEALTH INFORMATION; DECEPTION; DRUG INDUSTRY; DRUG INFORMATION SERVICES; HUMANS; NONPRESCRIPTION DRUGS; PRESCRIPTION DRUGS; TELEVISION; UNITED STATES;

EID: 84907004002     PISSN: None     EISSN: 15251497     Source Type: Journal    
DOI: 10.1007/s11606-013-2604-0     Document Type: Article

References (0)