Integration of mobile, big data, sensors, and social media: Impact on daily life and business

2014 IST-Africa Conference and Exhibition, IST-Africa 2014

Volumn , Issue , 2014, Pages

  Gastaldi, Mario ^a  

^a Evonue Digital ^*  (Mauritius)

Author keywords

big data; contextual marketing; hyper personalised marketing; internet of things; marketing; mobile health; mobile technologies; privacy; quantified self; right time experiences; sensors; social media; social media marketing; wearable devices

Indexed keywords

COMMERCE; DATA PRIVACY; INTEGRATION; INTERNET OF THINGS; MARKETING; SENSORS;

MOBILE HEALTH; MOBILE TECHNOLOGY; QUANTIFIED SELF; RIGHT TIME EXPERIENCES; SOCIAL MEDIA; SOCIAL MEDIA MARKETINGS; WEARABLE DEVICES;

BIG DATA;

EID: 84906748458     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ISTAFRICA.2014.6880670     Document Type: Conference Paper

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