Corporate and organizational identities: Integrating strategy, marketing, communication and organizational perspectives

Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives

Volumn , Issue , 2003, Pages 1-201

  Moingeon, Bertrand ^a   Soenen, Guillaume ^a  

^a HEC PARIS   (France)

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EID: 84906103854     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203361726     Document Type: Book

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