Strategic responses to market globalisation among advertising agencies

International Journal of Advertising

Volumn 17, Issue 3, 1998, Pages 301-319

  Grein, Andreas ^a   Ducoffe, Robert ^a  

^a CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84906102495     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1998.11104722     Document Type: Article

References (19)

1. Banerjee, A., (1994) ‘Transnational advertising development and management: an account planning approach and a process framework’, international Journal of Advertising, 13(2).
2. Bartlett, C.A., & Ghoshal, S., (1989) Managing Across Borders: The Transnational Solution. Boston: Harvard Business School Press.
3. Beatty, S.G., (1995) ‘Size matters for midlevel agencies as clients seek global capabilities', Wall street Journal, March 14, B8.
4. Blackwell, N., Bizet, J., Child, P., & Hensley, D., (1991) ‘Shaping a pan-European organization’, McKinsey Quarterly, 2, 94–111.
5. Coen, R.J., (1996) cited in Stuart Elliott, ‘Advertising’, The New York Times, December 10, D12.
6. Coleman, C.Y., (1996) ‘US agencies expand in Latin America’, Wall Street Journal, March 1, B5.
7. Douglas, S., & Craig, S.C., (1992) ‘Advances in international marketing’, International Journal of Research in Marketing, 9, 291–318.
8. Ducoffe, R.H., & Smith, S.J., (1994) Mergers and acquisitions and the structure of the advertising industry Journal of Current Issues and Research in Advertising, 16(1).
9. Goldman, K., (1995) ‘Chiat/Day to merge with Omnicom unit’, Wall Street Journal, February 1, B5.
10. Hanni, D.A., Ryans, Jr.J.K., & Vernon, I.R., (1995) ‘Co-ordinating international advertising—the Goodyear case revisited for Latin America’, Journal of International Marketing, 3(2).
11. Kanso, A., (1991) The use of advertising agencies for foreign markets: decentralized decisions and localized approaches?’, International Journal of Advertising, 10(2).
12. Kim, K.K., (1995) ‘Spreading the net: the consolidation process of large transnational advertising agencies in the 1980s and early 1990s’, International Journal of Advertising, 14(3).
13. Mattelart, A., (1991) Advertising International: The Privatisation of Public Space. Translated by Michael Chanan. New York: Routledge.
14. Parker-Pope, T., (1996) ‘Ad agencies are stumbling in East Europe’, Wall Street Journal, May 10, B1.
15. Peebles, D.M., Ryans, Jr.J.K., & Vernon, I.R., (1978) ‘Coordinating international advertising’, Journal of Marketing, 42(1).
16. Prahalad, C.K., & Doz, Y.L., (1987) The Multinational Mission: Balancing Local Demands and Global Vision. New York: The Free Press.
17. Porter, M.E., (1986) Competition in Global Industries. Boston: Harvard Business School Press.
18. Vardar, N., (1992) Global Advertising: Rhyme or Reason? London: Paul Chapman Publishing Limited.
19. Weinstein, S., (1973) ‘Ad agency mergers seen as threat to creativity’, Marketing News, 23(6), 9, 34.