Martin Amis on marketing

Consuming Books: The Marketing and Consumption of Literature

Volumn , Issue , 2006, Pages 73-82

  O'Reilly, Daragh ^a,b  

^a UNIVERSITY OF LEEDS   (United Kingdom)

^b UK Academy of Marketing   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84905882329     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203020128     Document Type: Chapter

References (32)

1. Amis, M. (1985) Money: A Suicide Note, London: Penguin.
2. Amis, M. (1995) The Information, London: Flamingo.
3. Amis, M. (2003) Yellow Dog, London: Jonathan Cape.
4. Barker, C. (2000) Cultural Studies: Theory and Practice, London: Sage.
5. Blackwell, R. and Stephan, T. (2004) Brands That Rock, London: Wiley.
6. Culler, J. (2000) Literary Theory: A Very Short Introduction, Oxford: Oxford Paperbacks.
7. Diedrick, J. (1995) Understanding Martin Amis, Columbia, SC: University of South Carolina Press.
8. Du Gay, P. (ed.) (1997) Production of Culture/Cultures of Production, London: Open University/Sage.
9. Du Gay, P. (2000) 'Markets and Meanings: Re-Imagining Organizational Life', in M. Schultz, M.J. Hatch and M. Holten Larsen (eds), The Expressive Organisation: Linking Identity, Reputation and the Corporate Brand, Oxford: Oxford University Press.
10. Du Gay, P., Evans, J. and Redman, P. (eds) (2000) Identity: A Reader, London: Sage.
11. Edmondson, E. (2001) 'Martin Amis Writes Postmodern Man', Critique, 42 (2), 145.
12. Fischer, T. (2003) 'Better Than Amis?', The Observer, Sunday 31 August. (Retrieved 28 February 2005 from Guardian Unlimited). Online. Available: http://books.guardian.co.uk/departments/generalfiction/story/0,6000,1032378,00.html.
13. French, S. (1999) 'Why are People More Interested in Norman Mailer's Penis or Martin Amis's Teeth Than in Their Books?', New Statesman, 11 October.
14. Hall, S. (ed.) (1997) Representation: Cultural Representations and Signifying Practices, London: Open University/Sage.
15. Hall, S. and Du Gay, P. (1997) Doing Cultural Studies: The Story of the Sony Walkman, London: Open University/Sage.
16. Hesmondhalgh, D. (2002) The Cultural Industries, London: Sage.
17. Holt, D. (2004) How Brands Become Icons: The Principles of Cultural Branding, Boston, MA: Harvard Business School Press.
18. Hyde, L. (1983) The Gift: Imagination and the Erotic Life of Property, New York: Vintage Books.
19. Levitt, T. (1960) 'Marketing Myopia', Harvard Business Review, 38 (4), 45-56.
20. McEnally, M. and De Chernatony, L. (1999) 'The Evolving Nature of Branding: Consumer and Managerial Considerations', Academy of Science Marketing Review, 2, 1-25.
21. McRae, J. and Carter, R. (2004) The Routledge Guide to Modern English Writing: Britain and Ireland, London: Routledge.
22. Massie, A. (1990) The Novel Today: A Critical Guide to the British Novel 1970-1989, London: Longman.
23. Morgan, G. (1997) Images of Organization, London: Sage.
24. Muniz, A. and O'Guinn, T. (2001) 'Brand Community', Journal of Consumer Research, 27 (4), 412-32.
25. Pilger, J. (2002) 'Martin Amis Represents a Problem: That Some of the Most Acclaimed and Privileged Writers in the English Language Fail to Engage with the Most Urgent Issues of our Time', New Statesman, 17 June.
26. Pine, B.J. and Gilmore, J. (1999) The Experience Economy: Work is Theatre and Every Business a Stage, Boston, MA: Harvard Business School Press.
27. Schmitt, B. (1999) Experiential Marketing: How to get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands, New York: Free Press.
28. Schroeder, J. (2000) 'Édouard Manet, Calvin Klein and the Strategic Use of Scandal', in S. Brown and A. Patterson (eds), Imagining Marketing: Art, Aesthetics, and the Avant- Garde, London: Routledge, 36-51.
29. Thomson, D. (1998) 'Martin Amis', in M. Moseley (ed.), Dictionary of Literary Biography, Volume 194: British Novelists Since 1960, Second Series, Detroit: Gale Research, 7-18.
30. Twitchell, J. (2004) 'An English Teacher Looks at Branding', Journal of Consumer Research, 31 (2), 484.
31. Van Riel, C. (2000) 'Corporate Communication Orchestrated by a Sustainable Corporate Story', in M. Schultz, M.J. Hatch and M. Holten Larsen (eds), The Expressive Organisation: Linking Identity, Reputation and the Corporate Brand, Oxford: Oxford University Press.
32. Wolf, M. (2003) The Entertainment Economy, New York: Three Rivers Press.