'Which half?' Accounting for ideology in advertising

Critical Marketing: Defining the Field

Volumn , Issue , 2012, Pages 125-138

  McFall, Liz ^a  

^a OPEN UNIVERSITY   (United Kingdom)

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EID: 84905608962     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080549767     Document Type: Chapter

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