Measuring the effect of risk attitude on marketing behavior

Agricultural Economics (United Kingdom)

Volumn 45, Issue 5, 2014, Pages 525-535

  Franken, Jason R V ^a   Pennings, Joost M E ^b,c,d   Garcia, Philip ^d  

^a WESTERN ILLINOIS UNIVERSITY   (United States)

^b WAGENINGEN UNIVERSITY   (Netherlands)

^c MAASTRICHT UNIVERSITY   (Netherlands)

^d UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

D03; D81; M31; Marketing; Q13; Risk attitude; Risk behavior

Indexed keywords

ATTITUDINAL SURVEY; COMMODITY PRICE; MARKETING; RELIABILITY ANALYSIS; RISK PERCEPTION; UTILITY SECTOR;

EID: 84904614545     PISSN: 01695150     EISSN: 15740862     Source Type: Journal    
DOI: 10.1111/agec.12104     Document Type: Article

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