POST: Exploiting dynamic sociality for mobile advertising in vehicular networks

Proceedings - IEEE INFOCOM

Volumn , Issue , 2014, Pages 1761-1769

  Qin, Jun ^a   Zhu, Hongzi ^a   Zhu, Yanmin ^a   Lu, Li ^b   Xue, Guangtao ^a   Li, Minglu ^a  

^a SHANGHAI JIAO TONG UNIVERSITY   (China)

^b UNIVERSITY OF ELECTRONIC SCIENCE AND TECHNOLOGY OF CHINA   (China)

Author keywords

dynamic sociality; mobile advertising; social network analysis; vehicular networks

Indexed keywords

BUDGET CONTROL; MARKOV PROCESSES; SOCIAL ASPECTS; SOCIAL NETWORKING (ONLINE); VEHICLES;

GREEDY HEURISTICS; MOBILE ADVERTISING; NP-HARD; TEMPORAL CORRELATIONS; TRACE DRIVEN SIMULATION; VEHICULAR NETWORKS;

MARKETING;

EID: 84904430598     PISSN: 0743166X     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/INFOCOM.2014.6848114     Document Type: Conference Paper

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