Gamification: Making work fun, or making fun of work?

Business Information Review

Volumn 31, Issue 2, 2014, Pages 82-90

  Dale, Steve ^a  

^a Collabor8now Ltd ^*  (United Kingdom)

Author keywords

Behaviour; business; change agent; customer engagement; digital engagement; engagement; enterprise; enterprise gamification; gamification; knowledge sharing; motivation; productivity; social gamification; staff motivation; workforce culture

Indexed keywords

EID: 84904409113     PISSN: 02663821     EISSN: 17416450     Source Type: Journal    
DOI: 10.1177/0266382114538350     Document Type: Article

References (7)

1. Gamify: How gamification motivates people to do extraordinary things. Brian Burke;.
2. Gamification by Design.
3. Play at work: How games inspire breakthrough thinking.
4. Game frame: Unlocking the power of game dynamics in business and in life.
5. The Gamification Research Network: http://gamification-research.org/.
6. The Bartle Test of Gamer Psychology: http://en.wikipedia.org/wiki/Bartle_Test.
7. A theory of goal setting & task performance.