The role of trust in the development of web-based customer relationships

IFIP Advances in Information and Communication Technology

Volumn 105, Issue , 2003, Pages 131-144

  Lange, Carola ^a  

^a University of Koblenz Landau ^*  (Germany)

Author keywords

CRM; Customer relationships; ECRM; Trust

Indexed keywords

E-GOVERNMENT; PUBLIC RELATIONS; SALES;

BUYER-SELLER RELATIONSHIPS; CUSTOMER RELATIONSHIPS; DIFFERENT STAGES; ECRM; TRUST; WEB BASED;

ELECTRONIC COMMERCE;

EID: 84904269058     PISSN: 18684238     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-0-387-35617-4_9     Document Type: Conference Paper

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