Designing for success: Creating business value with mobile user experience (UX)

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 8527 LNCS, Issue , 2014, Pages 299-306

  Djamasbi, Soussan ^a   McAuliffe, Dan ^b   Gomez, Wilmann ^a   Kardzhaliyski, Georgi ^a   Liu, Wan ^a   Oglesby, Frank ^a  

^a WORCESTER POLYTECHNIC INSTITUTE   (United States)

^b User Experience Dyn Inc   (United States)

Author keywords

Business Value; Google Analytics; Mobile Optimization; Mobile User Experience; Mobile Websites; Return on Investment (ROI); User Experience Design

Indexed keywords

BEHAVIORAL RESEARCH; INDUSTRY; MOBILE DEVICES; MOBILE TELECOMMUNICATION SYSTEMS; WEB SERVICES;

BUSINESS VALUE; GOOGLE ANALYTICS; MOBILE USER EXPERIENCES; RETURN ON INVESTMENT (ROI); USER EXPERIENCE DESIGN;

WEBSITES;

EID: 84903721451     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-319-07293-7_29     Document Type: Conference Paper

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