Marketing analysis of a positive technology App for the self-management of psychological stress

Studies in Health Technology and Informatics

Volumn 199, Issue , 2014, Pages 83-87

  Wiederhold, Brenda K ^a,b   Boyd, Chelsie ^a,b   Sulea, Camelia ^a   Gaggioli, Andrea ^c,d   Riva, Giuseppe ^c,d  

^a Virtual Reality Medical Institute   (Belgium)

^b Interactive Media Institute   (United States)

^c ISTITUTO AUXOLOGICO ITALIANO   (Italy)

^d UNIVERSITÀ CATTOLICA DEL SACRO CUORE   (Italy)

Author keywords

biofeedback; heart rate; mobile health; positive technology; Stress; wearable sensors

Indexed keywords

BIOFEEDBACK; BIOSENSORS; COMMERCE; MARKETING; MHEALTH; STRESSES; VIRTUAL REALITY; WEARABLE SENSORS;

BIO-SENSOR SYSTEMS; COGNITIVE-BEHAVIORAL THERAPIES; HEART RATES; MARKETING ANALYSIS; PSYCHOLOGICAL STRESS; SELF MANAGEMENT; VIRTUAL REALITY EXPERIENCES; VIRTUAL SCENARIO;

WEARABLE TECHNOLOGY;

EID: 84903211449     PISSN: 09269630     EISSN: 18798365     Source Type: Conference Proceeding    
DOI: 10.3233/978-1-61499-401-5-83     Document Type: Article

References (3)

1. Kemeny, M. E., Understanding the interaction between psychosocial stress and immune-related diseases: A stepwise progression. Brain, Behavior, and Immunity (2007) 21 (8), 1009-1018.1
2. European Agency for Safety and Health at Work, OSH in Figures: Stress at Work - Facts and Figures, Office for Official Publications of the European Communities, 2009.
3. Brooke, J. SUS: a quick and dirty usability scale. In P. W. Jordan, B. Thomas, B. A. Weerdmeester, & A. L. McClelland. Usability Evaluation in Industry. Taylor and Francis, London, 1996.