Consumer Segmentation in Practice: An Ethnographic Account of Slippage

Inside Marketing: Practices, Ideologies, Devices

Volumn , Issue , 2011, Pages

  Sunderland, Patricia L ^a   Denny, Rita M ^a  

^a Practica Group   (United States)

Author keywords

Consumer research; Consumer segmentation; Cultural analysis; Ethnography; Market research

Indexed keywords

EID: 84901844392     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1093/acprof:oso/9780199576746.003.0007     Document Type: Chapter

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