The relevance of market research for health and social care

Market Research in Health and Social Care

Volumn , Issue , 2003, Pages 3-9

  Luck, Mike ^a  

^a ASTON UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84900624361     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (2)

1. McQuarrie, E. (1996) The Market Research Toolbox, London: Sage.
2. McNulty, T., Whittington, R., Whipp, R. and Kitchener, M. (1994) 'Implementing marketing in NHS hospitals', Public Money & Management 14 (3):51-57.