"Free self-esteem tools?": Brand culture, gender, and the dove real beauty campaign

Commodity Activism: Cultural Resistance in Neoliberal Times

Volumn , Issue , 2012, Pages 39-56

  Banet Weiser, Sarah ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84900178193     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (25)

1. "Dove Campaign for Real Beauty," http://www.dove.us/#/cfrb/.
2. Gary Cross, An All-Consuming Century: Why Commercialism Won in Modern America (New York: Columbia University Press, 2000)
3. Lawrence Glickman, Buying Power: A History of Consumer Activism in America (Chicago: University of Chicago Press, 2009)
4. Josée Johnston and Judith Taylor, "Feminist Consumerism and Fat Activists: A Comparative Study of Grassroots Activism and the Dove 'Real Beauty' Campaign," Signs: Journal of Women in Culture and Society 33, no. 4 (2008): 941-66
5. Jo Littler, Radical Consumption: Shopping for Change in Contemporary Culture (Berkshire, UK: Open University Press, 2009)
6. David Harvey, A Brief History of Neoliberalism (Oxford: Oxford University Press, 2005), 246
7. Raymond Williams, Resources of Hope: Culture, Democracy, Socialism (London: Verso, 1989); see, particularly, "Culture Is Ordinary," 5-6
8. Vicki Mayer, "My Media Studies, Fifty Years Later," Television and New Media 10, no. 1 (2009): 103.
9. Liz Moor, The Rise of Brands (New York: Oxford International, 2007)
10. Celia Lury, Brands: The Logos of the Global Economy (London: Routledge, 2004)
11. Inderpal Grewal, Transnational America: Feminisms, Diasporas, Neoliberalisms (Durham, NC: Duke University Press, 2005); Littler, 2009
12. Lizabeth Cohen, A Consumers' Republic: The Politics of Mass Consumption in Postwar America (New York: Vintage, 2003)
13. Richard Wightman Fox and T. J. Jackson Lears, The Culture of Consumption: Critical Essays in American History, 1880-1980 (New York: Pantheon Books, 1983).
14. Joseph Turow, Breaking Up America: Advertisers and the New Media World (Chicago: University of Chicago Press, 1998)
15. Victoria de Grazia (with Ellen Furlough), ed., The Sex of Things: Gender and Consumption in Historical Perspective (Berkeley: University of California Press, 1996), 275.
16. Susan Bordo, Unbearable Weight: Feminism, Western Culture, and the Body (Berkeley: University of California Press, 1993)
17. Susan Bordo, Twilight Zones: The Hidden Life of Cultural Images (Berkeley: University of California Press, 1997)
18. Lynn Spigel, Make Room for TV: Television and the Family Ideal in Postwar America (Chicago: University of Chicago Press, 1992)
19. Robert Goldman, Deborah Heath, and Sharon L. Smith, "Commodity Feminism," Critical Studies in Mass Communication 8 (1991): 333-51.
20. Anne McClintock, Imperial Leather: Race, Gender, and Sexuality in the Colonial Contest (London: Routledge, 1995), 208
21. Kathy Peiss, "Making Up, Making Over: Cosmetics, Consumer Culture, and Women's Identity," in The Sex of Things: Gender and Consumption in Historical Culture, ed. Victoria de Grazia (with Ellen Furlough) (Berkeley: University of California Press, 1996), 311-36.
22. Michelle M. Lazar, "Entitled to Consume: Postfeminist Femininity and a Culture of Post-Critique," Discourse and Communication 3, no. 4 (2009): 509.
23. Tiziana Terranova, "Free Labor: Producing Culture for the Digital Economy," Social Text 18, no. 2 (2000): 33-58.
24. Mark Andrejevic, "Watching Television without Pity," Television and New Media 9, no. 1 (2008): 24-46.
25. Danny Meadows-Klue, "Falling in Love 2.0: Relationship Marketing for the Facebook Generation," Journal of Direct, Data and Digital Marketing Practice 9, no. 3 (2008): 248.