Can breakthrough innovations serve the poor (bop) and create reputational (CSR) value? Indian case studies

Technovation

Volumn 34, Issue 5-6, 2014, Pages 295-305

  Ramani, Shyama V ^a,b   Mukherjee, Vivekananda ^c  

^a BRUNEL UNIVERSITY   (United Kingdom)

^b UNU MERIT   (Netherlands)

^c JADAVPUR UNIVERSITY   (India)

Author keywords

Base of the pyramid; Cipla; Corporate social responsibility; Monsanto; Radical innovation; Reengineered innovation

Indexed keywords

COMMERCE; FINANCE; INDUSTRY; INNOVATION;

BASE OF THE PYRAMIDS; CIPLA; CORPORATE SOCIAL RESPONSIBILITIES (CSR); MONSANTO; RADICAL INNOVATION;

SOCIAL ASPECTS;

EID: 84899721357     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.technovation.2013.07.001     Document Type: Article

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