Do cost leadership strategy and process innovation influence the performance of Malaysia hotel industry?

Asian Social Science

Volumn 10, Issue 10, 2014, Pages 134-141

  Hilman, Haim ^a   Kaliappen, Narentheren ^b  

^a UNIVERSITI UTARA MALAYSIA   (Malaysia)

^b OTHMAN YEOP ABDULLAH GRADUATE SCHOOL OF BUSINESS   (Malaysia)

Author keywords

Cost leadership strategy; Malaysia hotel industry; Organizational performance; Process innovation

Indexed keywords

EID: 84899717104     PISSN: 19112017     EISSN: 19112025     Source Type: Journal    
DOI: 10.5539/ass.v10n10p134     Document Type: Article

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