King's Biscuits Berhad: crafting the next move?

Emerald Emerging Markets Case Studies

Volumn 1, Issue 1, 2011, Pages 1-4

  Tan, Boon In ^a   Tan, Garry Wei Han ^a   Ooi, Keng Boon ^a  

^a UNIVERSITI TUNKU ABDUL RAHMAN   (Malaysia)

Author keywords

Brands; Confectionery; Malaysia; Marketing environment; Marketing mix

Indexed keywords

EID: 84899434868     PISSN: None     EISSN: 20450621     Source Type: Journal    
DOI: 10.1108/20450621111126864     Document Type: Article

References (8)

1. Apollo Food Holdings Berhad (2010), available at: www.apollofood.com.my/index.php (accessed 1 October 2010).
2. Apollo Food Holdings Berhad (2010), “Financial results”, available at: www.apollofood.com.my/announcement2.php (accessed 1 October 2010).
3. Bursa Malaysia (2010), “Webpage company announcements”, available at: www.klse.com.my/website/bm/listed_companies/company_announcements/announcements/index.jsp (accessed 2 October 2010).
4. IMF (2010), “World economic outlook”, available at: www.imf.org/external/pubs/ft/weo/2010/02/index.htm (accessed 1 October 2010).
5. King's Biscuits Berhad (2009), Annual Report and Financial Statements.
6. King's Biscuits Berhad (2010), available at: www.King'sbiscuits.com.my/ (accessed 30 September 2010).
7. Silver Bird Group Berhad (2010), available at: www.silverbird.com.my/freshcake.php (accessed 1 October 2010).
8. Silver Bird Group Berhad (2010), “Financial highlights”, available at: www.silverbird.com.my/inves.php (accessed 1 October 2010).