The innovation of E-marketing combination tactics

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 2105, Issue , 2001, Pages 177-184

  Qin, Qiuli ^a   Xi, Zhao ^b   Chen, Jingyan ^a  

^a BEIJING JIAOTONG UNIVERSITY   (China)

^b SHOUGANG Technology Research Center   (China)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE; INTERNET;

E-MARKETING; INTERNET ENVIRONMENT; MARKETING CHANNELS;

MARKETING;

EID: 84899214753     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/3-540-47749-7_14     Document Type: Conference Paper

References (3)

1. Fillip·Ketle.Marketing (Asia edition), Beijing: Chinese People University Press, 1997
2. Huang Hengxue,Marketing Innovation, Beijing:Tsinghua University Press,1998
3. Zhang Xianfeng, Rebuild the agency sales channel. E-commerce in China.2000.7