The motivations and experiences of the on-demand mobile workforce

Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW

Volumn , Issue , 2014, Pages 236-247

  Teodoro, Rannie ^a   Ozturk, Pinar ^b   Naaman, Mor ^c   Mason, Winter ^b   Lindqvist, Janne ^d  

^a RUTGERS UNIVERSITY   (United States)

^b STEVENS INSTITUTE OF TECHNOLOGY   (United States)

^c JTCII Cornell Tech ^*  (United States)

^d RUTGERS UNIVERSITY   (United States)

Author keywords

Crowdsourcing services; Mobile workforce; Physical world tasks

Indexed keywords

COMMERCE; INTERACTIVE COMPUTER SYSTEMS; MOTIVATION;

CONSERVE RESOURCES; CROWDSOURCING; DIFFERENT SERVICES; KEY CHARACTERISTICS; MOBILE WORKFORCE; PHYSICAL WORLD; SEMI STRUCTURED INTERVIEWS; SITUATIONAL FACTORS;

COMPUTER SUPPORTED COOPERATIVE WORK;

EID: 84899021922     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2531602.2531680     Document Type: Conference Paper

References (54)

1. Ajzen, I. The theory of planned behavior. Organizational Behavior and Human Decision Processes 50, 2 (1991).
2. Alt, F., Shirazi, A.S., Schmidt, A., Kramer, U., and Nawaz, Z. Location-based crowdsourcing: extending crowdsourcing to the real world. In Proc. NordiCHI (2010).
3. Amazon Mechanical Turk. http://www.mturk.com/
4. Ariely, D., Gneezy, U., Loewenstein, G., and Mazar. N. Large Stakes and Big Mistakes. Review of Economic Studies 76, 2 (2005).
5. Bederson, B. B., and Quinn, A. J. Web workers unitei addressing challenges of online laborers. In Proc. CHI EA (2011).
6. Bell, D.E. Regret in decision-making under uncertainty. Operations Research 30 (1982).
7. Chandler, D. and Kapelner, A. Breaking monotony with meaning: Motivation in crowdsourcing markets. Journal of Economic Behavior &Organization (2013).
8. Deci. E.L. Effects of Externally Mediated Rewards on Intrinsic Motivation. Journal of Personality and Social Psychology 18, 1 (1971).
9. Deci, E.L. Intrinsic motivation. Plenum Press. (1975).
10. Downs, J.S., Holbrook, M.B. Sheng, S. and Cranor, L.F. Are your participants gaming the system?: Screening Mechanical Turk workers. In Proc. CHI (2010).
11. Easy Shift. http://www.easyshiftapp.com
12. FancyHands. http://www.fancyhands.com.
13. Fehr, E. and Falk, A. Psychological foundations of incentives. European Economic Review 46, 4 (2002).
14. Field Agent. http://fieldagent.net.
15. Gibbons, R. Piece-Rate Incentive Schemes. Journal of Labor Economics 5, 4,(1987).
16. Gigwalk. http://gigwalk.com.
17. Gneezy, U. and Rustichini, A. Pay Enough or Don't Pay at All. Quarterly Journal of Economics 115, 3 (2000).
18. Herzberg, F. One More Time: How Do You Motivate Employees? Harvard Business Review (1987).
19. Hackman, J. R. and Oldham, G. R. Motivation through the design of work: Test of a theory. Organizational Behavior and Human Performance 16, 2 (1976).
20. Heymann, P. and Garcia-Molina, H. Turkalytics: analytics for human computation. In Proc. WWW (2011).
21. Houle, B. J., Sagarin, B. J., and Kaplan, M. F. A functional approach to volunteerism: Do volunteer motives predict task preference?. Basic and Applied Social Psychology 27, 4 (2005).
22. Howe, J. The Rise of Crowdsourcing. Wired Magazine, (2006).
23. Ipeirotis, P. G. (2010). Demographics of Mechanical Turk (Tech. Rep. No. CeDER-10-01).
24. Ipeirotis, P.G., Provost, F., and Wang, J. Quality management on Amazon Mechanical Turk. In Proc. HCOMP (2010).
25. Irani, L.C. and Silberman, M. Turkopticon: Interrupting worker invisibility in amazon mechanical turk. In Procs. CHI (2013).
26. Kaufmann, N., Schulze, T., and Veit, D. More than fun and money. Worker motivation in crowdsourcing-A study on Mechanical Turk. In Proc. AMCIS (2011).
27. Kittur, A., Chi, E.H., and Suh, B. Crowdsourcing user studies with Mechanical Turk. In Proc. CHI (2008).
28. Kittur, A., Nickerson, J. V., Bernstein, M., Gerber, E., Shaw, A., Zimmerman, J., Lease, M. &Horton, J. The future of crowd work. In Proc. CSCW (2013).
29. Kittur, A., Smus, B., Khamkar, S. and Kraut, R.E. Crowdforge: Crowdsourcing complex work. In Proc. UIST (2011).
30. Kiva. http:// http://www.kiva.org.
31. Kohn, A. Why Incentive Plans Cannot Work. Harvard Business Review (1993).
32. Law, E. and von Ahn, L. Human Computation. San Francisco, CA: Morgan and Claypool (2011).
33. Little, G., Chilton, L.B., Goldman, M. and Miller, R.C. Turkit: Human computation algorithms on Mechanical Turk. In Proc. UIST (2010).
34. Loomes, G., and Sugden, R. Regret theory: An alternative theory of rational choice under uncertainty. Economic Journal 92 (1982).
35. Malone, T., Laubacher, R. and Dellarocas, C. Harnessing Crowds: Mapping the genome of collective intelligence. MIT Sloan Working Paper (2009).
36. Mason, W.A. and Suri, S. Conducting Behavioral Research on Amazon's Mechanical Turk. Behavior Research Methods (2011).
37. Mason, W.A. and Watts, D.J. Financial incentives and the "performance of crowds." In Proc. HCOMP (2009).
38. Musthag, M. and Ganesan, D. Labor dynamics in a mobile micro-task market. In Proc. CHI (2013).
39. Quinn, A.J. and Bederson, B.B. Human computation: a survey and taxonomy of a growing field. In Proc. CHI (2011).
40. Reigelsberger, J. and Sasse, M.A. Face it-Photos don't make a website trustworthy. In Proc. CHI (2002).
41. Richard, R., van der Pligt, J., and de Vries, N.K. Anticipated affect and behavioral choice. Basic and Applied Social Psychology (1996).
42. Rogstadius, J., Kostakos, V., Kittur, A., Smus, B., Laredo, J., and Vukovic, M. An Assessment of Intrinsic and Extrinsic Motivation on Task Performance in Crowdsourcing Markets. In Proc. ICWSM (2011).
43. Ross, J., Irani, L., Silberman, M. S., Zaldivar, A., &Tomlinson, B. (2010). Who are the crowdworkers?: Shifting demographics in Amazon Mechanical Turk. In Proceedings of the ACM conference on human factors in computing systems (pp. 2863-2872).
44. Ryan, R. M. and Deci, E. L. Self-determination theory and the facilitation of intrinsic motivation, social 55, 1 (2000).
45. Rzeszotarski, J.M. and Kittur, A. Instrumenting the crowd: Using implicit behavioral measures to predict task performance. In Proc. UIST (2011).
46. Silberman, M. S., Ross, J., Irani, L., and Tomlinson, B. Sellers' problems in human computation markets. In Proc. HCOMP (2010).
47. Steinbrueck, U., Schaumburg, H., Duda, S., and Krueger, T. A picture says more than a thousand words-Photograhps as trusts builders in e-commerce websites. In Proc. CHI EA (2002).
48. Stuart, H.C., Dabbish, L., Kiesler, S., Kinnaird, P., and Kang, R. Social transparency in networked information exchange: A theoretical framework. In Proc. CSCW (2012).
49. TaskRabbit. http://www.taskrabbit.com.
50. TurkerNation. http://www.turkernation.com.
51. Turkopticon. http://turkopticon.differenceengines.com.
52. Turner, A.N. and Lawrence, P.R. Industrial jobs and the worker. Boston: Harvard University Graduate School of Business Administration. (1965).
53. Tversky, A. and Kahneman, D. Rational Choice and the Framing of Decisions. Journal of Business 59, 4 (1986).
54. Zaarly. http://www.zaarly.com.