The use of persuasive appeals and public relations in the travel and tourism industry post-9/11

Journal of Hospitality and Leisure Marketing

Volumn 12, Issue 1-2, 2005, Pages 79-95

  Carden, Ann R ^a  

^a STATE UNIVERSITY OF NEW YORK AT FREDONIA   (United States)

Author keywords

2001; Drive markets; Message content; Persuasive appeals; Promotion; Public relations; Push pull factors; September 11; Target publics; Travel patterns

Indexed keywords

EID: 84898998178     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v12n01_06     Document Type: Article

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