Influence of price and variety of services on consumer intention to use the services: An experimental investigation

Journal of Professional Services Marketing

Volumn 15, Issue 1, 1996, Pages 105-120

  Arora, Raj ^a  

^a UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84898947344     PISSN: 07484623     EISSN: None     Source Type: Journal    
DOI: 10.1300/J090v15n01_07     Document Type: Article

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