Revisiting the millennium: The marketing of Sunrise 2000

Journal of Vacation Marketing

Volumn 7, Issue 3, 2001, Pages 247-258

  Brown, Graham ^a  

^a SOUTHERN CROSS UNIVERSITY   (Australia)

Author keywords

Australia; marketing; media; millennium; planning; special events

Indexed keywords

EID: 84898935308     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676670100700305     Document Type: Article

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