Six P's of youth social media from a young consumer's perspective

Young Consumers

Volumn 13, Issue 3, 2012, Pages 303-317

  Wang, Hongjun ^a  

^a Jivin' Hive ^*  (Singapore)

Author keywords

Consumer engagement; Contest design; Social comparison; Social media; Social networking sites; Social value creation; Young consumers; Youth marketing

Indexed keywords

EID: 84898474688     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473611211261674     Document Type: Article

References (6)

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