Customer-based brand equity for a destination: The effect of destination image on preference for products associated with a destination brand

International Journal of Tourism Research

Volumn 16, Issue 3, 2014, Pages 223-231

  Lim, Yumi ^a   Weaver, Pamela A ^a  

^a VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

Brand extension; Branding; Customer based brand equity; Destination; Destination image

Indexed keywords

STRATEGIC APPROACH; TOURISM; TOURIST DESTINATION;

UNITED STATES;

EID: 84897965993     PISSN: 10992340     EISSN: 15221970     Source Type: Journal    
DOI: 10.1002/jtr.1920     Document Type: Article

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