Reconnecting marketing to 'market-things'

Reconnecting Marketing to Markets

Volumn , Issue , 2010, Pages

  Cochoy, Franck ^a,b  

^a UNIVERSITÉ TOULOUSE JEAN JAURÈS   (France)

^b UNIVERSITY OF GOTHENBURG   (Sweden)

Author keywords

Business history; Grocery stores; Market devices; Marketing; Performativity; Retailing

Indexed keywords

EID: 84897884176     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1093/acprof:oso/9780199578061.003.0003     Document Type: Chapter

References (0)