Metaphorical focusing devices for novel product conceptualization

Innovation in Technology Management - The Key to Global Leadership, PICMET 1997: Portland International Conference on Management and Technology

Volumn , Issue , 1997, Pages 423-426

  Osterloh, M ^a   Von Wartburg, I ^a  

^a UNIVERSITY OF ZURICH   (Switzerland)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE;

DECISION MAKERS; EMERGING MARKETS; FOCUSING DEVICE; MARKET UNCERTAINTY; PRODUCT CONCEPTUALIZATIONS;

DECISION MAKING;

EID: 84896702156     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/PICMET.1997.653447     Document Type: Conference Paper

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