Understanding users' intentions to continue using social media: The role of cognitive absorption, social network, social presence

Innovation, Communication and Engineering - Proceedings of the 2nd International Conference on Innovation, Communication and Engineering, ICICE 2013

Volumn , Issue , 2014, Pages 179-182

  Hsu, Meng Hsiang ^a   Chuang, Li Wen ^a   Chiu, Shu Ping ^b   Chu, Wei Cheng ^c  

^a NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

^b NATIONAL YUNLIN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^c SHU TE UNIVERSITY   (Taiwan)

Author keywords

Cognitive absorption; Intention to continue use; Social media; Social network; Social presence

Indexed keywords

COMMUNICATION;

COGNITIVE ABSORPTIONS; INTENTION TO CONTINUE USE; INTENTION TO USE; INTERACTION PLATFORM; ONLINE SOCIAL MEDIAS; SOCIAL MEDIA; SOCIAL PRESENCE; SOCIAL THEORY;

SOCIAL NETWORKING (ONLINE);

EID: 84896635799     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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