From homemade to store bought: Annoying Orange and the professionalization of YouTube

Journal of Consumer Culture

Volumn 14, Issue 1, 2014, Pages 113-128

  Morreale, Joanne ^a  

^a NORTHEASTERN UNIVERSITY   (United States)

Author keywords

amateur; Annoying Orange; ethical surplus; intertextual commodity; participatory culture; professional; prosumer; YouTube

Indexed keywords

EID: 84896373186     PISSN: 14695405     EISSN: 17412900     Source Type: Journal    
DOI: 10.1177/1469540513505608     Document Type: Article

References (38)

1. Andrejevic M The YouTube Reader. Snickars P Vonderau P, ed. Stockholm: National Library of Sweden ; 2009: 406-423.
2. Arvidsson A. Brands: A critical perspective. Journal of Consumer Culture. 2005 ; 5 (2). 235-258
3. Barnes B (2011) Animated fruit with ambition. New York Times, 2 October. Available at: http://www.nytimes.com/2011/10/03/business/media/annoying-orange- tries-for-a-tv-career.html?pagewanted=all (accessed 23 April 2013)
4. Burgess J, Green J YouTube: Online Video and Participatory Culture. Malden: MA Polity Press ; 2009a :
5. Burgess J, Green J The YouTube Reader. Snickars P Vonderau P, ed. Stockholm: National Library of Sweden ; 2009b: 89-107.
6. Chemielski D (2012) Studios draft YouTube stars to promote films. LA Times, 22 June. Available at: http://articles.latimes.com/2012/jun/22/business/ la-fi-ct-abraham-lincoln-20120623 (accessed 23 April 2013)
7. Cohen J (2012a) 'Annoying Orange' TV premiere gets 2.6 million viewers. Tubefilter, 15 June. Available at: http://www.tubefilter.com/2012/06/15/ annoying-orange-tv-premiere-viewers/
8. Crawford A Prime Time Animation: Television Animation and American Culture. Stabile CA Harrison M, ed. London and New York: Routledge ; 2003: 110-129.
9. Ding Y, Du Y, Hu Y, et al. (2011) Broadcast yourself: Understanding YouTube uploaders. In: ACM SIGCOMM internet measurement conference (IMC Digital Library), pp.361-370
10. Fowler G (2010) Now playing on a computer near you: A fruit with an obnoxious streak. Wall Street Journal. 26 April. Available at: http://online.wsj.com/article/SB10001424052748703404004575198410669579950.html (accessed 23 April 2013)
11. Fuchs C Internet and Society: Social Theory in the Information Age. New York: Routledge ; 2008 :
12. Fuchs C Foundations of Critical Media and Information Studies. New York: Routledge ; 2011 :
13. Ghedin G (2011) A chat with Dane Boedigheimer, the master behind "The Annoying Orange." Young Digital Lab, 25 March. Available at: http://www.youngdigitallab.com/en/interviews/a-quick-chat-with-dane- boedigheimer-the-master-behind-the-annoying-orange/
14. Gillette F (2013) The popularity issue: Web series: The Annoying Orange. Bloomberg Businessweek. Available at: http://images.businessweek.com/ss/10/08/ 0812-popularity-index/27.html
15. Graham J (2012) Viral hit 'Annoying Orange' moves from YouTube to TV. USA Today, 25 January. Available at: usatoday30.usatoday.com/tech/columnist/ talkingtech/story/2012-01-24/annoying-orange-youtube-tv/52776276/1 (accessed 24 March 2012)
16. Hamilton A (2012) From YouTube to boob tube: Dane Boedigheimers's Annoying Orange TV show has kids hooked. Time, 3 December. Available at: http://business.time.com/2012/12/03/youtube-to-boob-tube-dane-boedigheimers- annoying-orange-tv-show-has-kids-hooked/ (accessed 4 May 2013).
17. Hartley J YouTube: Online Video and Participatory Culture. Burgess J Green J, ed. Malden, MA: Polity Press ; 2009: 126-143.
18. Humphrey M (2011) YouTube PrimeTime: The Collective explains how a digital studio works. Forbes.com, 17 October. Available at: http://www.forbes. com/sites/michaelhumphrey/2012/10/17/youtube-primetime-the-collective-explains- how-a-digital-studio-works/ (accessed 23 April 2013).
19. Jenkins H, Ford S, Green J Spreadable Media: Creating Value and Meaning in a Networked Culture. New York: New York University Press ; 2013 :
20. Karpel A (2012) Turning a YouTube hit into a TV show: The annoying story of a multi-platform Orange. Fast Company. Available at: http://www.fastcocreate. com/1680862/turning-a-youtube-hit-into-a-tv-show-the-annoying-story-of-a-multi- platform-orange
21. Kim J. The Institutionalization of YouTube: From user-generated to professionally generated content. Media, Culture, Society. 2012 ; 34 (1). 53-67
22. Lange PG The YouTube Reader. Snickars P Vonderau P, ed. Stockholm: National Library of Sweden ; 2009: 70-88.
23. Lazzarato M Radical Thought in Italy: A Potential Politics. Vimeo P Hardt M, ed. Minneapolis, MN: University of Minnesota Press ; 1996: 133-149.
24. Lazzarato M Lavoro immateriale. Verona: Ombre Corte ; 2007 :
25. Levine DM (2012) The surprising rise of 'Annoying Orange:' How The Collective brings internet stars to TV. Adweek, 27 January. Available at: http://www.adweek.com/topic/annoying-orange
26. Marshall PD The New Media Book. Harries D, ed. London: British Film Institute ; 2002: 69-82.
27. Nielson/Netratings (2006) YouTube U.S. web traffic grows 17 percent week over week, according to Nielsen//Netratings (Press Release). Netratings, IncNielsen Media Research, 21 July
28. Ritzer G, Jurgenson N. Production, consumption, prosumption: The nature of capitalism in the age of the digital prosumer. Journal of Consumer Culture. 2010 ; 10 (1). 13-36
29. Salvato N. Out of hand: YouTube amateurs and professionals. TDR: The Drama Review. Fall, 2009 ;: pp. 67-83
30. Sexton T (2008) Clutch Cargo: The cartoon designed specifically to ignite nightmares. Yahoo Associated Content. 13 August. Available at: http://voices.yahoo.com/clutch-cargo-cartoon-designed-specifically-to-1769141. html
31. Slutsky I (2010) Meet YouTube's most in demand brand stars. Advertising Age, 13 September. Available at: http://adage.com/article/digital/meet-youtube- s-demand-brand-stars/145844/ (accessed 5 May 2012).
32. Smythe D. Communications: Blindspot of Western Marxism. Canadian Journal of Political and Social Theory. 1977 ; 1 (3). 1-28
33. Stecklow S (2010) On the web, children face intensive tracking. Wall Street Journal, 17 September. Available at: http://online.wsj.com/article/ SB10001424052748703904304575497903523187146.html (accessed 12 May 2012)
34. Terranova T Network Culture: Politics for the Information Age. London: Pluto ; 2004 :
35. Tubefilter News (2010) Academy Award nominee James Caan meets the Annoying Orange. 18 December. Available at: http://www.tubefilter.com/2010/12/ 18/james-caan-meets-the-annoying-orange/ (accessed 5 May 2012).
36. Van Dijck J The Culture of Connectivity: A Critical History of Social Media. Oxford UT: Oxford University Press ; 2013 :
37. VidStatsX (2013) http://vidstatsx.com/youtube-top-50-most-viewed (accessed 4 May 2012).
38. Wasko J The YouTube Reader. Snickars P Vonderau P, ed. Stockholm: National Library of Sweden ; 2009: 372-386.