3G services adoption among university students: Diffusion of innovation theory

Innovation and Knowledge Management in Business Globalization: Theory and Practice - Proceedings of the 10th International Business Information Management Association Conference

Volumn 1-2, Issue , 2008, Pages 977-984

  Ong, J W ^a   Poong, Yew Siang ^a   Ng, Tuan Hock ^a  

^a MULTIMEDIA UNIVERSITY   (Malaysia)

Author keywords

3G services adoption; Diffusion of innovation theory; University students

Indexed keywords

KNOWLEDGE MANAGEMENT; TELECOMMUNICATION INDUSTRY;

3G SERVICES; DIFFUSION OF INNOVATION THEORY; MALAYSIA; MANAGERIAL IMPLICATIONS; PERCEIVED COSTS; PERCEIVED ENJOYMENT; UNIVERSITY STUDENTS;

STUDENTS;

EID: 84896296736     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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