E-services - A framework for growth

E-Services: Opportunities and Threats

Volumn , Issue , 2007, Pages 7-12

  Sheth, Jagdish N ^a   Sharma, Arun ^b  

^a EMORY UNIVERSITY   (United States)

^b UNIVERSITY OF MIAMI   (United States)

Author keywords

E Services; Framework; Paradigm Shift

Indexed keywords

EID: 84895363067     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/978-3-8350-9614-1_2     Document Type: Chapter

References (7)

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2. Chase, Richard B. and David A. Garvin, "The Service Factory, " Harvard Business Review, 67 (4), 61-69.
3. Day, George (1999), The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers. New York: The Free Press.
4. Haeckel, Stephen H. (1999), Adaptive Enterprise: Creating and Leading Sense-and- Respond Organizations. Boston: Harvard School of Business.
5. Prahalad, C.K. and Venkat Ramaswamy (2004), The Future of Competition: Co- Creating Unique Value with Customers. Boston: Harvard Business School Press.
6. Sheth, Jagdish N., Rajendra S. Sisodia, and Arun Sharma (2000), "The Antecedents and Consequences of Customer-Centric Marketing, " Journal of the Academy of Marketing Science, 28 (1), 55-66.
7. Vargo, Stephen L. and Robert F. Lusch (2004), "Evolving to a New Dominant Logic for Marketing, " Journal of Marketing, 68 (1), 1-23.