The Marisol case: Challenges of international growth for a successful Brazilian designer apparel firm

Journal of Business Research

Volumn 67, Issue 4, 2014, Pages 576-581

  Sanglard, Alexandra ^a   Carneiro, Jorge ^a   Baiocchi, Alessandra ^a   Freitas, Patricia ^a   Schiavo, Mila ^a  

^a PONTIFICAL CATHOLIC UNIVERSITY OF RIO DE JANEIRO   (Brazil)

Author keywords

Brazil; Designer apparel industry; International business; Internationalization; Marisol; Teaching case

Indexed keywords

EID: 84893709045     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.11.018     Document Type: Article

References (1)

1. Marisol Marisol business Retrieved from:, (Accessed on 3/12/2010). http://www.marisolsa.com.br/business/.