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Volumn , Issue , 2013, Pages 369-374

Measuring voter's candidate preference based on affective responses to election debates

Author keywords

[No Author keywords available]

Indexed keywords

AFFECTIVE RESPONSE; INTERNET BASED; PREFERENCE-BASED; PRESIDENTIAL ELECTION; SIGNIFICANT MOMENTS; VIDEO CLIPS; VIDEO RESPONSE;

EID: 84893308606     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ACII.2013.67     Document Type: Conference Paper
Times cited : (41)

References (16)
  • 2
    • 27744605256 scopus 로고    scopus 로고
    • Striking a responsive chord: How political ads motivate and persuade voters by appealing to emotions
    • T. Brader, "Striking a responsive chord: How political ads motivate and persuade voters by appealing to emotions," American Journal of Political Science, vol. 49, no. 2, pp. 388-405, 2005.
    • (2005) American Journal of Political Science , vol.49 , Issue.2 , pp. 388-405
    • Brader, T.1
  • 3
    • 55449134177 scopus 로고
    • Focus group research in American politics
    • F. Luntz, "Focus group research in American politics," The polling report, vol. 10, no. 10, p. 1, 1994.
    • (1994) The Polling Report , vol.10 , Issue.10 , pp. 1
    • Luntz, F.1
  • 8
    • 0040311729 scopus 로고    scopus 로고
    • Emotional response to television commercials: Facial emg vs. Self-report
    • R. Hazlett and S. Hazlett, "Emotional response to television commercials: Facial emg vs. self-report," Journal of Advertising Research, vol. 39, pp. 7-24, 1999.
    • (1999) Journal of Advertising Research , vol.39 , pp. 7-24
    • Hazlett, R.1    Hazlett, S.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.