Discerning ethical challenges for marketing in China

Asian Journal of Business Ethics

Volumn 1, Issue 2, 2012, Pages 143-162

  Enderle, Georges ^a   Niu, Qibin ^b  

^a UNIVERSITY OF NOTRE DAME   (United States)

^b CHINA UNIVERSITY OF PETROLEUM   (China)

Author keywords

Case studies; China; Cultural diversity; Honest communication; Human capabilities; Marketing ethics; Sustainability

Indexed keywords

EID: 84893232457     PISSN: 22106723     EISSN: 22106731     Source Type: Journal    
DOI: 10.1007/s13520-011-0014-0     Document Type: Article

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