Trade area analysis using User Generated Mobile Location Data

WWW 2013 - Proceedings of the 22nd International Conference on World Wide Web

Volumn , Issue , 2013, Pages 1053-1063

  Qu, Yan ^a   Zhang, Jun ^b  

^a PlaceNouscom   (United States)

^b Pitney Bowes Inc   (United States)

Author keywords

Location based marketing; Mobile marketing; Trade Area Analysis

Indexed keywords

LOCATION; MARKETING; WORLD WIDE WEB;

ACTIVITY CENTERS; ANALYTIC METHOD; CUSTOMER-CENTRIC; LOCATION BASED; LOCATION HISTORY; MOBILE LOCATION; MOBILE MARKETING; SEQUENCE ANALYSIS;

COMMERCE;

EID: 84893139970     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2488388.2488480     Document Type: Conference Paper

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