Stochastic goal programming model and satisfaction functions for media selection and planning problem

International Journal of Multicriteria Decision Making

Volumn 2, Issue 4, 2012, Pages 391-407

  Aouni, Belaïd ^a   Colapinto, Cinzia ^b   La Torre, Davide ^c  

^a LAURENTIAN UNIVERSITY   (Canada)

^b CA' FOSCARI UNIVERSITY OF VENICE   (Italy)

^c UNIVERSITY OF MILAN   (Italy)

Author keywords

Goal programming; Media planning; Media selection; Preferences modelling; Satisfaction function; Stochastic multi objective programming

Indexed keywords

EID: 84893056335     PISSN: 2040106X     EISSN: 20401078     Source Type: Journal    
DOI: 10.1504/IJMCDM.2012.050678     Document Type: Article

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