Text mining of internet content: The bridge connecting product research with customers in the digital era

Product Research: The Art and Science Behind Successful Product Launches

Volumn , Issue , 2009, Pages 231-242

  Shivashankar, S ^a   Ravindran, B ^a   Raghavan, N R Srinivasa ^b  

^a INDIAN INSTITUTE OF TECHNOLOGY MADRAS   (India)

^b GENERAL MOTORS CORPORATION   (United States)

Author keywords

Buzz analysis; Market research; Natural language processing; Opinion mining; Sentiment analysis; Web contentmining

Indexed keywords

EID: 84892285155     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/978-90-481-2860-0_12     Document Type: Chapter

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