The silver market phenomenon: Marketing and innovation in the aging society

The Silver Market Phenomenon (Second Edition): Marketing and Innovation in the Aging Society

Volumn , Issue , 2011, Pages 1-465

  Kohlbacher, Florian ^a   Herstatt, Cornelius ^b  

^a German Institute for Japanese Studies (DIJ)   (Japan)

^b HAMBURG UNIVERSITY OF TECHNOLOGY   (Germany)

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EID: 84892250846     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/978-3-642-14338-0     Document Type: Book

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