-
1
-
-
0008322256
-
Ail investigation of some data collection issues in conjoint measurement
-
Greenberg. Barnett. A. and Bellenger, D. N. eds., (Educators Conference Proceedings), Chicago
-
Acito, F. (1977), Ail Investigation of some Data Collection Issues in Conjoint Measurement. in: Greenberg. Barnett. A. and Bellenger, D. N., eds., Contemporary marketing thought (Educators Conference Proceedings), Chicago, 82-85.
-
(1977)
Contemporary Marketing Thought
, pp. 82-85
-
-
Acito, F.1
-
2
-
-
84892196515
-
An investigation of the reliability of conjoint measurement for various orthogonal designs
-
Franz, R. S. Hopkins, R. M. and Toma, A. eds., University of Southwestern Louisiana
-
Acito, F. (1979), An Investigation of the Reliability of Conjoint Measurement for Various Orthogonal Designs, in: Franz, R. S., Hopkins, R. M. and Toma, A., eds., Southern Marketing Association Conference Proceedings, University of Southwestern Louisiana, 175-178.
-
(1979)
Southern Marketing Association Conference Proceedings
, pp. 175-178
-
-
Acito, F.1
-
3
-
-
2942686046
-
Comparison of conjoint methods, proceedings of the sawtooth software conference on perceptual mapping
-
Sun Valley
-
Agarwal, M. (1988). Comparison of conjoint methods, Proceedings of the Sawtooth Software Conference on perceptual Mapping, Conjoint Analysis and Computer Interviewing., Sun Valley, 51-57.
-
(1988)
Conjoint Analysis and Computer Interviewing
, pp. 51-57
-
-
Agarwal, M.1
-
4
-
-
0347975827
-
The effect of type of presentation on judgments of new product acceptance
-
Anderson, J. C. (1987), The Effect of Type of Presentation on Judgments of New Product Acceptance, Industrial Marketing and Purchasing, 2, 29-46.
-
(1987)
Industrial Marketing and Purchasing
, vol.2
, pp. 29-46
-
-
Anderson, J.C.1
-
6
-
-
0347975827
-
The effect of type of presentation on judgments of new product acceptance
-
Anderson, J. C. (1987), The Effect of Type of Presentation on Judgments of New Product Acceptance, in: Industrial Marketing and Purchasing. 2, 29-46.
-
(1987)
Industrial Marketing and Purchasing
, vol.2
, pp. 29-46
-
-
Anderson, J.C.1
-
7
-
-
0000147520
-
Robustness of conjoint analysis: Some monte carlo results
-
Carmone, F. J., Green, P. E. and Jain, A. K. (1978), Robustness of Conjoint Analysis: Some Monte Carlo Results. Journal of Marketing Reseaarch, 15, 300-303.
-
(1978)
Journal of Marketing Reseaarch
, vol.15
, pp. 300-303
-
-
Carmone, F.J.1
Green, P.E.2
Jain, A.K.3
-
8
-
-
84989443797
-
Metric vs. Nonmetric procedures for multiattribute modeling: Some simulation results
-
Cattin, P. and Bliemel, F. (1978). Metric vs. Nonmetric Procedures for Multiattribute Modeling: Some Simulation Results, Decision Sciences, 9. 472-480.
-
(1978)
Decision Sciences
, vol.9
, pp. 472-480
-
-
Cattin, P.1
Bliemel, F.2
-
9
-
-
3342903984
-
Some validity and reliability issues in the measurement of attribute utilities
-
Olsen, J. C. ed., Ann Arbor
-
Cattin, P. and Weinberger, M. (1980). Some Validity and Reliability Issues in the Measurement of Attribute Utilities, in: Olsen, J. C., ed., Advances in Consumer Research, Ann Arbor, 7, 780-783.
-
(1980)
Advances in Consumer Research
, vol.7
, pp. 780-783
-
-
Cattin, P.1
Weinberger, M.2
-
10
-
-
0002338136
-
Commercial use of conjoint analysis: A survey
-
Cattin, P. and Wittink, D. R. (1982), Commercial Use of Conjoint Analysis: A Survey, Journal of Marketing, 46, 44-53.
-
(1982)
Journal of Marketing
, vol.46
, pp. 44-53
-
-
Cattin, P.1
Wittink, D.R.2
-
11
-
-
84892344451
-
Attribute presentation order bias and nonsta- Tionarity in full profile conjoint analysis tasks
-
Lusch, R. F. et al. ed., Chicago
-
Chapman, R. G. and Bolton, R. N. (1985), Attribute Presentation Order Bias and Nonsta- Tionarity in Full Profile Conjoint Analysis Tasks, in: Lusch, R. F. et al., ed., AM A Educators Conference Proceedings, Chicago, 373-379.
-
(1985)
AM a Educators Conference Proceedings
, pp. 373-379
-
-
Chapman, R.G.1
Bolton, R.N.2
-
12
-
-
33947601938
-
Three kinds of order effects in choice-based conjoint analysis
-
Chrzan, K. (1994). Three Kinds of Order Effects in Choice-Based Conjoint Analysis, Marketing Letters, 5. 165-172.
-
(1994)
Marketing Letters
, vol.5
, pp. 165-172
-
-
Chrzan, K.1
-
14
-
-
33750163250
-
The effects of range-frequency manipulations on conjoint importance weight stability
-
Houston, M. J. ed., Provo
-
Greyer, E. H. and Ross, W. T. (1988), The Effects of Range-Frequency Manipulations on Conjoint Importance Weight Stability, in: Houston, M. J., ed., Advances in Consumer Research, Provo, 15, 505-509.
-
(1988)
Advances in Consumer Research
, vol.15
, pp. 505-509
-
-
Greyer, E.H.1
Ross, W.T.2
-
15
-
-
0006267975
-
Design of subscription programs for a performing arts series
-
Currim, I. S., Weinberg, C. B. and Wittink, D. R. (1981), Design of Subscription Programs for a Performing Arts Series. Journal of Consumer Research. 8, 67-75.
-
(1981)
Journal of Consumer Research
, vol.8
, pp. 67-75
-
-
Currim, I.S.1
Weinberg, C.B.2
Wittink, D.R.3
-
16
-
-
0006835901
-
Judgments of verbal versus pictorial presentations of a product with functional and aesthetic features
-
Hirschman. E. C. and Holbrook, M. B. eds., Provo
-
Domzal, T. J. and linger, L. S. (1985), Judgments of Verbal versus Pictorial Presentations of a Product with Functional and Aesthetic Features, Hirschman. E. C. and Holbrook, M. B., eds., Advances in Consumer Research, Provo, 12, 268-272.
-
(1985)
Advances in Consumer Research
, vol.12
, pp. 268-272
-
-
Domzal, T.J.1
Linger, L.S.2
-
17
-
-
0002388032
-
Conjoint analysis in marketing: New developments with implications for research and practice
-
Green, P. E. and Srinivasan, V. (1990), Conjoint Analysis in Marketing: New Developments With Implications for Research and Practice, Journal of Marketing, 54, 3-19.
-
(1990)
Journal of Marketing
, vol.54
, pp. 3-19
-
-
Green, P.E.1
Srinivasan, V.2
-
18
-
-
77955987832
-
Conjoint analysis in consumer research: Issues and outlook
-
Green, P. E. and Srinivasan, V. (1978), Conjoint Analysis in Consumer Research: Issues and Outlook, Journal of Consumer Research, 5. 103-123.
-
(1978)
Journal of Consumer Research
, vol.5
, pp. 103-123
-
-
Green, P.E.1
Srinivasan, V.2
-
20
-
-
84892203404
-
-
Marketing ZFP
-
Hausruckinger, G. and Flerker, A. (1992), Die Konstruktion von Schatzdesigns fur Con- joint-Analysen auf der Basis von Paarvergleichen, Marketing ZFP, 14, 99-110.
-
(1992)
Die Konstruktion Von Schatzdesigns Fur Con- Joint-Analysen Auf Der Basis Von Paarvergleichen
, vol.14
, pp. 99-110
-
-
Hausruckinger, G.1
Flerker, A.2
-
22
-
-
0001439155
-
Feature interactions in consumer judgments of verbal versus pictorial presentations
-
Holbrook, M. B. and Moore, W. L. (1981), Feature Interactions in Consumer Judgments of Verbal Versus Pictorial Presentations, Journal of Consumer Research, 8, 103-113.
-
(1981)
Journal of Consumer Research
, vol.8
, pp. 103-113
-
-
Holbrook, M.B.1
Moore, W.L.2
-
23
-
-
0001297565
-
Effects of country-of-origin and product-attribute information on product evaluation: An information processing perspective
-
Hong, S. and Wyer, R. S. Jr. (1989), Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective, Journal of Consumer Research, 16, 175-185.
-
(1989)
Journal of Consumer Research
, vol.16
, pp. 175-185
-
-
Hong, S.1
Wyer Jr., R.S.2
-
24
-
-
0011561730
-
An empirical comparison of aca and full profile judgements
-
Ketchum, 1991
-
Huber, J. C., Wittink, D. R., Fiedler, J. A. and Miller, R. L. (1991), An Empirical Comparison of ACA and Full Profile Judgements, Sawtooth Sofhvare Conference Proceedings, Ketchum, 1991, 189-202.
-
(1991)
Sawtooth Sofhvare Conference Proceedings
, pp. 189-202
-
-
Huber, J.C.1
Wittink, D.R.2
Fiedler, J.A.3
Miller, R.L.4
-
25
-
-
21144481441
-
The effectiveness of alternative preference elicitation procedures in predicting choice
-
Huber, J. C., Wittink, D. R., Fiedler, J. A. and Miller, R. L. (1993). The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice. Journal of Marketing Research, 30, 105-114.
-
(1993)
Journal of Marketing Research
, vol.30
, pp. 105-114
-
-
Huber, J.C.1
Wittink, D.R.2
Fiedler, J.A.3
Miller, R.L.4
-
26
-
-
0011665662
-
On the locus of range effects in judgment and choice
-
Bagozzi, Richard and Tybout, A. eds., Ann Arbor
-
Hutchinson, J. W. (1983), On the Locus of Range Effects in Judgment and Choice, Bagozzi, Richard and Tybout, A., eds., Advances in Consumer Research, Ann Arbor, 10. 305-308.
-
(1983)
Advances in Consumer Research
, vol.10
, pp. 305-308
-
-
Hutchinson, J.W.1
-
27
-
-
0001632769
-
A comparison of internal validity of alternative parameter estimation methods in decompositional multiattribute preference models
-
Jain, A. R., Acito, F., Malhorta, N. and Mahajan, V. (1979), A comparison of internal validity of alternative parameter estimation methods in decompositional multiattribute preference models, Journal of Marketing Research. 16, 313-322.
-
(1979)
Journal of Marketing Research
, vol.16
, pp. 313-322
-
-
Jain, A.R.1
Acito, F.2
Malhorta, N.3
Mahajan, V.4
-
28
-
-
84892204481
-
Problems in applying conjoint analysis
-
Srivastava, R. K. and Shocker, A. D. eds. Cambridge
-
Johnson, R. M. (1982), Problems in Applying Conjoint Analysis, in: Srivastava, R. K. and Shocker, A. D., eds.. Analytical Approaches to Product and Marketing Planning: The Second Conference, Cambridge, 154-164.
-
(1982)
Analytical Approaches to Product and Marketing Planning: The Second Conference
, pp. 154-164
-
-
Johnson, R.M.1
-
29
-
-
1542458036
-
Assessing the validity of conjoint analysis
-
Ketch urn
-
Johnson, R. M. (1989). Assessing the Validity of Conjoint Analysis. Sawtooth Software Conference Proceedings, Ketch urn, 273-280.
-
(1989)
Sawtooth Software Conference Proceedings
, pp. 273-280
-
-
Johnson, R.M.1
-
30
-
-
0000710244
-
A comparison of ranking, rating and reservation price measurement in conjoint analysis
-
Kalish, S. and Nelson, P. (1991) A Comparison of Ranking, Rating and Reservation Price Measurement in Conjoint Analysis, Marketing Letters, 2. 327-335.
-
(1991)
Marketing Letters
, vol.2
, pp. 327-335
-
-
Kalish, S.1
Nelson, P.2
-
32
-
-
34547576257
-
Attribute order and product familiarity effects in decision tasks using conjoint analysis
-
Kumar, V. and Caeth, G. J. (1991), Attribute order and product familiarity effects in decision tasks using conjoint analysis. International Journal of Research in Marketing. 8, 113-124.
-
(1991)
International Journal of Research in Marketing
, vol.8
, pp. 113-124
-
-
Kumar, V.1
Caeth, G.J.2
-
33
-
-
0006762171
-
Do the parameters of choice models depend on differences in stimulus presentation: Visual versus verbal presentation
-
Wallendorf. M.and Anderson, P. F. eds., Provo
-
Louviere, J- J., Schroeder, J.O., Louviere, C. F. and Wood worth, G. G. (1987). Do the Parameters of Choice Models Depend on Differences in Stimulus Presentation: Visual versus Verbal Presentation, Wallendorf. M.and Anderson, P. F., eds., Advances in Consumer Research. Provo, 14, 79-82.
-
(1987)
Advances in Consumer Research
, vol.14
, pp. 79-82
-
-
Louviere, J.-J.1
Schroeder, J.O.2
Louviere, C.F.3
Wood Worth, G.G.4
-
34
-
-
3343010925
-
An alternative experimental methods for conjoint analysis
-
Monroe, K. B. ed., Ann Arbor
-
Leigh, T. W., MacKay, D. B. and Summers, J. O. (1981), An Alternative Experimental Methods for Conjoint Analysis, in: Monroe, K. B., ed., Advances in Consumer Research. Ann Arbor, 8. 317-322.
-
(1981)
Advances in Consumer Research
, vol.8
, pp. 317-322
-
-
Leigh, T.W.1
MacKay, D.B.2
Summers, J.O.3
-
35
-
-
84877964509
-
Graphic and verbal presentation of stimuli: A probabilistic mds analysis
-
Lutz, R. J. ed., Provo
-
MacKay, D. B., Ellis, M. and Zinnes, J. L. (1986), Graphic and Verbal Presentation of Stimuli: A Probabilistic MDS Analysis, in: Lutz, R. J., ed., Advances in Consumer Research, Provo, 13, 529-533.
-
(1986)
Advances in Consumer Research
, vol.13
, pp. 529-533
-
-
MacKay, D.B.1
Ellis, M.2
Zinnes, J.L.3
-
36
-
-
0001060448
-
Structural reliability and stability of nonmetric conjoint analysis
-
Malhotra, N. K. (1982), Structural Reliability and Stability of Nonmetric Conjoint Analysis, Journal of Marketing Research, 19, 199-207.
-
(1982)
Journal of Marketing Research
, vol.19
, pp. 199-207
-
-
Malhotra, N.K.1
-
37
-
-
8944258476
-
Equity judgment: A revision of aristotelian views
-
Mellers, B. A. (1982), Equity Judgment: A Revision of Aristotelian Views, Journal of Experimental Psychology, 111, 242-270.
-
(1982)
Journal of Experimental Psychology
, vol.111
, pp. 242-270
-
-
Mellers, B.A.1
-
38
-
-
70350300162
-
Attribute importance weights in conjoint analysis: Bias and precision
-
Mishra, S., Umesh, U. N. and Stem, D. E. (1989), Attribute importance weights in conjoint analysis: Bias and Precision, Advances in Consumer Research, 16, 605-611.
-
(1989)
Advances in Consumer Research
, vol.16
, pp. 605-611
-
-
Mishra, S.1
Umesh, U.N.2
Stem, D.E.3
-
39
-
-
84892237035
-
Zur vali-ditat von conjoint- Analysen
-
Mtiller-Hagedorn, L., Sewing, E. and Toporowski, W. (1993). Zur Vali-ditat von Conjoint- Analysen, Zeitschrift fiir betriebswirtschaftliche Forschung, 45, 123-148.
-
(1993)
Zeitschrift Fiir Betriebswirtschaftliche Forschung
, vol.45
, pp. 123-148
-
-
Mtiller-Hagedorn, L.1
Sewing, E.2
Toporowski, W.3
-
40
-
-
84877966051
-
An investigation of alternative methods of applying the trade-off model
-
Oppedijk van veen, W. M. and Beazlev, D. (1977), An Investigation of alternative Methods of applying the trade-off Model, Journal of Market Research Society, 19, 2-9.
-
(1977)
Journal of Market Research Society
, vol.19
, pp. 2-9
-
-
Oppedijk Van Veen, W.M.1
Beazlev, D.2
-
41
-
-
0013813860
-
Category' judgment: A range-frequency model
-
Parducci, A. (1965), Category' Judgment: A Range-Frequency Model, Psychological Review. 72, 407-418.
-
(1965)
Psychological Review
, vol.72
, pp. 407-418
-
-
Parducci, A.1
-
42
-
-
33845877082
-
Erhebungsdesign-effekte bei der conjoint analysis
-
Perrey, J. (1996), Erhebungsdesign-Effekte bei der conjoint analysis, Marketing ZFP. 18, 105-116.
-
(1996)
Marketing ZFP
, vol.18
, pp. 105-116
-
-
Perrey, J.1
-
43
-
-
0001162477
-
Conjoint analysis reliability: Empirical findings
-
Reibstein, D., Bateson, J. E. G. and Boulding, W. (1988), Conjoint Analysis Reliability: Empirical Findings, Marketing Science, 1, 271-286.
-
(1988)
Marketing Science
, vol.1
, pp. 271-286
-
-
Reibstein, D.1
Bateson, J.E.G.2
Boulding, W.3
-
44
-
-
0347626013
-
Die validitat von produkttests - ein empirischer vergleich zwischen hypothetischer und realer produktprssentation
-
Sattler, FT. (1994), Die Validitat von Produkttests - Ein empirischer Vergleich zwischen hypothetischer und realer ProduktprSsentation, Marketing ZFP, 16, 31 -41.
-
(1994)
Marketing ZFP
, vol.16
, pp. 31-41
-
-
Sattler, F.T.1
-
45
-
-
84892289093
-
Entwicklung von konzepten fiir produktinnovationen mittels
-
Stuttgart
-
Schubert, B. (1991), Entwicklung von Konzepten fiir Produktinnovationen mittels Conjoint Analysis, Stuttgart.
-
(1991)
Conjoint Analysis
-
-
Schubert, B.1
-
47
-
-
0001904908
-
Reliability of conjoint analysis: Contrasting data collection procedures
-
Segal, M. N. (1982). Reliability of Conjoint Analysis: Contrasting Data Collection Procedures, Journal of Marketing Research. 13. 211-224.
-
(1982)
Journal of Marketing Research
, vol.13
, pp. 211-224
-
-
Segal, M.N.1
-
48
-
-
84892300054
-
Alternate form conjoint reliability : An empirical assessment
-
Segal, M. N. (1984). Alternate Form Conjoint Reliability : An Empirical Assessment. Journal of Advertising, 13, 31 - 38.
-
(1984)
Journal of Advertising
, vol.13
, pp. 31-38
-
-
Segal, M.N.1
-
49
-
-
0040656385
-
How valid are product descriptions and protocols in choice experiments
-
Smead, R. J., Wilcox, J. B. and Wilkes, R. E. (1981), How Valid are Product Descriptions and Protocols in Choice Experiments, Journal of Consumer Research, 8. 37-42.
-
(1981)
Journal of Consumer Research
, vol.8
, pp. 37-42
-
-
Smead, R.J.1
Wilcox, J.B.2
Wilkes, R.E.3
-
50
-
-
38149148146
-
The metric quality of full-profile judgments and the number-of-attribute- levels effect in conjoint analysis
-
Steenkamp J. B. E. M. and Wittink D. R. (1994), The Metric Quality of Full-Profile Judgments and the Number-of-Attribute-Levels Effect in Conjoint Analysis, International Journal of Research in Marketing, 11, 275-286.
-
(1994)
International Journal of Research in Marketing
, vol.11
, pp. 275-286
-
-
Steenkamp, J.B.E.M.1
Wittink, D.R.2
-
51
-
-
0347553213
-
An examination of the effects of attribute order and product order biases in conjoint analysis
-
Goldberg, M. E. Gorn, E. Pollay, R. W. eds., Provo
-
Tharp, M. and Marks, L. (1990), An Examination of the Effects of Attribute Order and Product Order Biases in Conjoint Analysis, in: Goldberg, M. E., Gorn, E., Pollay, R. W., eds., Advances in Consumer Research, Provo, 17, 563-570.
-
(1990)
Advances in Consumer Research
, vol.17
, pp. 563-570
-
-
Tharp, M.1
Marks, L.2
-
52
-
-
84892322037
-
Conjoint measurement als instrument der absatzforschung
-
Thomas, L. (1979), Conjoint Measurement als Instrument der Absatzforschung, Marketing ZFP, 1. 199-211.
-
(1979)
Marketing ZFP
, vol.1
, pp. 199-211
-
-
Thomas, L.1
-
54
-
-
3042909703
-
Ratings-based versus choice-based latent class conjoint models - An empirical comparison
-
Vriens, M., Oppewal, H. & Wedel, M. (1998). Ratings-based versus choice-based latent class conjoint models - An empirical comparison. Journal of the Market Research Society, 40, 237-248.
-
(1998)
Journal of the Market Research Society
, vol.40
, pp. 237-248
-
-
Vriens, M.1
Oppewal, H.2
Wedel, M.3
-
56
-
-
44349140205
-
The number of levels effect in conjoint: Where does it come from, and can it be eliminated
-
Ketchum
-
Wittink, D. R., Huber, J., Zandan, P. and Johnson, R. M (1992), The Number of Levels Effect in Conjoint: Where does it come from, and can it be eliminated, Sawtooth Software Conference Proceedings, Ketchum, 355-364.
-
(1992)
Sawtooth Software Conference Proceedings
, pp. 355-364
-
-
Wittink, D.R.1
Huber, J.2
Zandan, P.3
Johnson, R.M.4
-
57
-
-
0004610585
-
Comparing derived importance weights across attributes
-
Wittink, D. R., Krishnamurthi, L. and Nutter, J. B. (1982), Comparing Derived Importance Weights Across Attributes, Journal of Consumer Research, 8, 471-474.
-
(1982)
Journal of Consumer Research
, vol.8
, pp. 471-474
-
-
Wittink, D.R.1
Krishnamurthi, L.2
Nutter, J.B.3
-
58
-
-
0001401372
-
The effect of differences in the number of attribute levels on conjoint results
-
Wittink, D. R., Krishnamurthi, L. and Reibstein, D. J. (1989), The Effect of Differences in the Number of Attribute Levels on Conjoint Results, Marketing Letters, 1, 113-123.
-
(1989)
Marketing Letters
, vol.1
, pp. 113-123
-
-
Wittink, D.R.1
Krishnamurthi, L.2
Reibstein, D.J.3
-
59
-
-
0000415476
-
Alternative estimation methods for conjoint analysis: A mont£ carlo study
-
Wittink, D. R. and Cattin, P. (1981). Alternative Estimation Methods for Conjoint Analysis: A Mont£ Carlo Study. Journal of Marketing Research, 18. 101-106.
-
(1981)
Journal of Marketing Research
, vol.18
, pp. 101-106
-
-
Wittink, D.R.1
Cattin, P.2
-
60
-
-
0002338132
-
Commercial use of conjoint analysis: An update
-
Wittink, D. R. and Cattin, P. (1989), Commercial Use of Conjoint Analysis: An Update, Journal of Marketing, 53, 91-96.
-
(1989)
Journal of Marketing
, vol.53
, pp. 91-96
-
-
Wittink, D.R.1
Cattin, P.2
-
61
-
-
38149147555
-
Commercial use of con joint analysis in europe: Results and critical reflections
-
Wittink, D. R., Vriens, M. and Burhenne, W. (1994), Commercial Use of Con joint Analysis in Europe: Results and Critical Reflections, International Journal of Research in Marketing, 11, 41-52.
-
(1994)
International Journal of Research in Marketing
, vol.11
, pp. 41-52
-
-
Wittink, D.R.1
Vriens, M.2
Burhenne, W.3
|